Is this why all of the Big Tech stock prices are down?
In the long run, model commoditization and cheaper inference — which DeepSeek has also demonstrated — is great for Big Tech. A world where Microsoft gets to provide inference to its customers for a fraction of the cost means that Microsoft has to spend less on data centers and GPUs, or, just as likely, sees dramatically higher usage given that inference is so much cheaper. Another big winner is Amazon: AWS has by-and-large failed to make their own quality model, but that doesn’t matter if there are very high quality open source models that they can serve at far lower costs than expected.
Apple is also a big winner. Dramatically decreased memory requirements for inference make edge inference much more viable, and Apple has the best hardware for exactly that. Apple Silicon uses unified memory, which means that the CPU, GPU, and NPU (neural processing unit) have access to a shared pool of memory; this means that Apple’s high-end hardware actually has the best consumer chip for inference (Nvidia gaming GPUs max out at 32GB of VRAM, while Apple’s chips go up to 192 GB of RAM).
Meta, meanwhile, is the biggest winner of all. I already laid out last fall how every aspect of Meta’s business benefits from AI; a big barrier to realizing that vision is the cost of inference, which means that dramatically cheaper inference — and dramatically cheaper training, given the need for Meta to stay on the cutting edge — makes that vision much more achievable.
Google, meanwhile, is probably in worse shape: a world of decreased hardware requirements lessens the relative advantage they have from TPUs. More importantly, a world of zero-cost inference increases the viability and likelihood of products that displace search; granted, Google gets lower costs as well, but any change from the status quo is probably a net negative.
One response to “Houston, We Have a Problem”
Actually a good take, really. https://stratechery.com/2025/deepseek-faq/
Is this why all of the Big Tech stock prices are down?
In the long run, model commoditization and cheaper inference — which DeepSeek has also demonstrated — is great for Big Tech. A world where Microsoft gets to provide inference to its customers for a fraction of the cost means that Microsoft has to spend less on data centers and GPUs, or, just as likely, sees dramatically higher usage given that inference is so much cheaper. Another big winner is Amazon: AWS has by-and-large failed to make their own quality model, but that doesn’t matter if there are very high quality open source models that they can serve at far lower costs than expected.
Apple is also a big winner. Dramatically decreased memory requirements for inference make edge inference much more viable, and Apple has the best hardware for exactly that. Apple Silicon uses unified memory, which means that the CPU, GPU, and NPU (neural processing unit) have access to a shared pool of memory; this means that Apple’s high-end hardware actually has the best consumer chip for inference (Nvidia gaming GPUs max out at 32GB of VRAM, while Apple’s chips go up to 192 GB of RAM).
Meta, meanwhile, is the biggest winner of all. I already laid out last fall how every aspect of Meta’s business benefits from AI; a big barrier to realizing that vision is the cost of inference, which means that dramatically cheaper inference — and dramatically cheaper training, given the need for Meta to stay on the cutting edge — makes that vision much more achievable.
Google, meanwhile, is probably in worse shape: a world of decreased hardware requirements lessens the relative advantage they have from TPUs. More importantly, a world of zero-cost inference increases the viability and likelihood of products that displace search; granted, Google gets lower costs as well, but any change from the status quo is probably a net negative.